Introduction In society there are different ways for an individual to behave and act regarding specific social systems and structures, according to Pierre Bourdieu (1977). Bourdieu argues that individuals act, behave and think, unconsciously, in different ways in regard to what the individual is habituated to: school, work, friends or…

Habermas’ Public Sphere The Public Sphere theory was introduced by Habermas in 1989, it presented the way in which information, such as work life or politics, was dispersed amongst social groups (Habermas,1989). The ‘public sphere’ consists of institutions where conversations can take place: coffee houses, salons and restaurants to name…

Introduction When researching for content to analyse on Vice’s YouTube channel it was important to implement a time frame. This is so that a guide would be set in place to find, precise and key data (AWID, no date) from an abundance of content presented on Vice’s YouTube. …

Introduction Vice Media is adept at navigating the social media landscape, which is shown through the number of daily views they gain on their YouTube channel: 1.7 million (Socialblade, 2020). They are excellent in gaining views on niche subjects, which differ from the mainstream, and are able to maintain a…

Vice Media as a key influencer About In 1994 Vice Media was founded by Shane Smith and Suroosh Alvi. Originally set up as a 16 page punk magazine, it has since developed into a global distributor of ‘high impact’ news content (Begum, 2016). It now boasts over 1.8 …